From usability analysis, to interaction design, we build better products with information architecture, enhancing interactions, usability and persuasion. Great usability allows your client relate with your brand.
DON’T THINK, FLOW!
ANALYSIS AND PROTOTYPE
Each project requires understanding from the very core of user’s experience. We start finding the essence of each business project. Through a detailed wireframe are displayed all the touchpoints of the consumer with your brand, as well as the key internal processes involved. This is useful to visualize the path followed by consumers across multiple channels and how you could improve the flow.
CONSUMER JOURNEY MAP
EVERY STEP TAKEN BY THE CONSUMER COUNTS
Another key feature is the consumer journey map: a diagram that explores the multiple steps taken by consumers as they engage with the service. It’s critical to frame the consumer’s motivations and needs in each step of the journey, creating appropriate design solutions. Understanding customer needs and expectations for a particular goal helps us build up highly profitable web products.